How do we survive the passage through the difficult times to reach our promised land? By helping others reach theirs. That's the job of a partner pro, and that job has never been more important.
Let's start the year with the hardest hitting, most tactical insights and advice. Let's make this the best year ever for partnerships.
2023: Path to the Promised Land Trust comes from helping people reach their promised land. How do you help someone reach their promised land if you've never been there?
12:30 pm ET
EXCLUSIVE RELEASE: The Partner Ecosystem Roadmap with Jared Fuller
For the first time ever, Jared Fuller will exclusively release a visual Partner Ecosystem Roadmap. Proven to turn even the toughest skeptics into partner believers, he will teach you how to use it to fully "partner pill" your company on the path to becoming partner-led.
1:00 pm ET
Leveraging a Reciprocal Referral Engine to Unlock the full potential of your Tech Partner with Allan Adler
Learn the secrets used to leverage referral engines and unlock the full potential of your tech partner.
1:30 pm ET
Measuring Your Impact Without Fighting for Attribution with Ty Lingley
Before we dive into the meat, lets talk about how you set your operating OKRs. You'll get real life examples of how partner leaders are crafting their OKRs and learn how to align your initiatives around the person who holds the most trust with the customer and answering the question if they are in the room.
2:00 pm ET
Market[ing] Together - Why YOU Need to be a Content Creator in 2023 & How to Pull it Off with Logan Lyles
Logan Lyles, ex-host of the most popular B2B podcast on marketing, is sharing his guide to nailing your personal creator strategy for 2023.
2:30 pm ET
What's Old is New: How to Rescue The Affiliate Program as Your Highest ROI With The Fastest Time to Value with Lee-Ann Johnstone and Isaac Morehouse
Banish your old 2000s understanding of an affiliate program. Affiliates aren't what they used to be. Now, affiliate is the driving force behind some of the fastest growing B2B SaaS companies in the world. Here's how you can do what they do.
3:00 pm ET
How Outreach.io used "Strategic Engagement" to Partner Pill the Entire Company with Scott Barker
The fastest past to results is driving referrals from those that already love you -- your customers, your employees, and your tech partners. Here's how you can do referrals, better than you've ever done them before.
3:30 pm ET
Scaling Through Marketplaces & Distribution with Nicolette Lopes
Scaling revenue is hard. It's going to be even harder in 2023. Tapping into distribution networks and cloud marketplaces is your cheat code. Here's how to get ready for global reach through distributors and marketplaces.
4:00 pm ET
A CRO, CMO, CCO, and CEO Walk Into a Room (with Partners) with Blake Williams , Matt Cameron, Justin Gray, and Jared Fuller
What happens when you have your head of sales, marketing, customer success, and partnerships all aligned on driving value with your ecosystem? Let's find out.
4:30 pm ET
What Over 1 Billion Data Points Tells Us About 2023 with Tyler Calder
Never seen before data from the over 1 billion data points in PartnerStack network -- what is it telling us about 2023 and where we should be focused?
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